Du Che Anh · on the clock
I make the game fun — and the finance team happy.
10+ games shipped · ×9 LTV in five months · 100M+ installs across titles I've worked on · Top 5 GameHub ×2
Most studios split game design, monetization, data, and UA across four separate teams. I've worked all four, so a game's economy and its retention get designed together instead of reconciled after launch.
Economy systems, level design, retention loops, FTUE, and full UI/UX in Figma.
Ad-system architecture, 9+ network integrations, placement strategy, ROAS.
Tableau, BigQuery at near-zero cost, statistical testing, Python automation.
Campaigns, CPI, benchmarking — UA that actually talks to the design.
Two companies, four evolving roles, one approach: design decisions backed by data, monetization that respects retention.
◉ SIDE A · TRK 01
Joined a startup with strong organic traction but no monetization infrastructure. Built the entire ad stack from scratch, redesigned the game economy, and led design on two GameHub Top 5 titles.
◉ SIDE A · TRK 02
A progressive hybrid role at Vietnam's largest gaming company. Designed levels, built 30+ production dashboards, optimised BigQuery to near-zero cost, and owned ad monetization across 10–15 casual titles.
One cohort dashboard with 40+ switchable metrics, dynamic filters, and multiple views — one of 30+ I built at VNG.
Let's talk
Building a game — or hiring someone who can design it, read the numbers, and make it pay?
